&C, Europe's largest Apple Premium Partner, has reached a new milestone by expanding into the Danish market through the acquisition of Humac A/S. 

Humac was founded in 1989 and is a historical player in the sales and service of Apple products. The company, originally named "Apple University Center," has solidified its position through a series of strategic mergers including with Öflun in Iceland and Office-Line in Norway, which led to the current Humac A/S. Today, Humac is the largest independent Apple Premium Partner in the Nordics and the only brand in Denmark certified by Apple for authorized service of its products.

With this acquisition, the Italian group C&C, a premium reseller of Apple products, strengthens its international presence by adding 15 new Danish cities to its network. These include: Ålborg, Bruuns Galleri, Clemens Torv, Esbjerg, Frederiksberg, Hillerød, Lyngby, Odense, Rødovre, Roskilde, Vele, Waves, and Copenhagen (with three stores in Gamme Mønt, Vesterbrogade, and Magasin).

The name Humac is a neologism combining "Human" and "Mac," reflecting the company's ambition to offer an excellent customer experience with a user-focused approach both at purchase and in after-sales service. This perspective aligns perfectly with C&C's philosophy "People Around Technology," which puts people at the center to humanize technology.

"We are proud to announce this new acquisition which further strengthens our presence in Europe and testifies to the strength of our internationalization project," says the board of C&C S.p.A. "In a European economic context characterized by global challenges and the need for increased market cooperation, this business represents a concrete contribution to economic growth and employment in the countries we operate. Our goal is not to change the local reality but to improve its processes by bringing in our established expertise and ensuring stability for existing employees. A key example is the retention of human resources, which remain crucial to the company's success. With this acquisition, we now exceed 1,200 employees within the group. We believe that investments in local competence and work quality are a significant driving force to promote sustainable and balanced development, in line with the principles of social responsibility that guide us."

With Humac, the total number of C&C stores in Europe amounts to 122, distributed as follows: 49 in Italy, 26 in France, 14 in Sweden, 3 in Finland, 9 in Estonia, 6 in Latvia, and now 15 in Denmark.