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Allow it: if you are reading this article, you have surely had the doubt. Or even, perhaps, you have already decided to buy any variant of the new iPhone 12. In this case, we tell you right away: excellent choice. Reliability of the operating system, excellent battery management, constant updates, and, why not, the ability to maintain its value over time: these have been (or should be) determining elements in the choice. But whoever chooses the iPhone, and Apple in general, also chooses something else: chooses to be placed, literally, at the center of the purchasing experience, assistance, and after-sales that only Apple can guarantee. Those who choose Apple choose the best in software and hardware, and should also do so in terms of customer care. So, why should your phone really be an iPhone: because Apple and its partners, such as Apple Premium Resellers, can guarantee you a whole series of services that you won't find from any other manufacturer's reseller.

The Apple experience? It starts in the store

The philosophy that distinguishes the brand from Cupertino is found not only in the products it offers, but also in its stores and those of its Apple Premium Resellers. In Italy, thanks to the respect for high standards of quality and efficiency, and the large number of stores throughout the Boot, it guarantees excellent service to Apple users: in the purchasing phase, in assistance, even in... training.

Apple Premium Reseller: Apple quality, Italian availability and courtesy

This is what Premium Resellers do: they shorten the distance between a big brand and individual user, between manufacturer and buyer. And Apple is unique in this, it has no competitors. An example? The C&C branded stores, with 40 sales/assistance points - from Bolzano to Verona, from Como to Genoa, passing through Reggio Emilia, Rome, Cagliari, Pescara, Bari... up to Lecce - provide a series of essential services for those who choose the products and quality of the Cupertino brand. In a safe context (and given the times, this is no small thing), with a clean and elegant style that perhaps only an Apple user can truly appreciate. In every store, it is possible to find not just salespeople but real personal shoppers, capable of helping the customer choose the most suitable device for their expectations and needs. The service is also available online, through a convenient WhatsApp chat.

Certified, fast assistance, attentive to customer needs

And now, let's talk about assistance. The flagship of the Apple universe that C&C has even managed to improve: whether it's the employment of qualified technicians, trained by Apple; or the exclusive use of original components; or the speed of the service (most of the interventions are carried out in a few minutes without the need for the customer to leave their phone in the store). Yes, but there's more. C&C centers are certified as